Cookie Policy
NightKnight Sleep | www.nightknightsleep.com
Last updated: 25 October 2026
1. Introduction
At NightKnight Sleep, we respect your privacy and are committed to being transparent about how our website uses cookies and similar technologies.
This Cookie Policy explains what cookies are, why we use them, how they help our online shop function and how you can manage your preferences.
Our website uses WordPress and WooCommerce to provide online shopping services, WP Full Picture to manage cookie consent, and Google Analytics 4 to help us understand website activity where appropriate consent has been given.
Please also read our Privacy Policy for information about how we collect, use and protect your personal data.
2. What are cookies?
Cookies are small text files that websites place on your computer, smartphone or tablet when you visit them.
They help websites remember information such as shopping basket contents, login sessions and privacy preferences.
Some cookies are necessary for a website to function. Others help website owners understand how visitors use their services.
Similar technologies, including browser storage, may also be used for these purposes.
3. How NightKnight Sleep uses cookies
We use cookies and similar technologies for the following purposes:
Essential website functions: To operate our online shop, maintain shopping baskets, support checkout and protect website security.
Cookie preferences: To remember your choices about optional tracking.
Website analytics: To understand how visitors use our website and identify opportunities for improvement.
Payment processing: To support secure transactions and help payment providers detect and prevent fraud.
Advertising measurement: Where enabled and permitted, to measure the effectiveness of advertising and understand activity following visits from advertisements.
We do not require you to accept optional analytics or advertising cookies to browse our products or make a purchase.
4. Strictly necessary cookies
These cookies support essential website functions, including shopping baskets, checkout, account access and security.
They do not require consent where they are strictly necessary to provide a service you have requested.
Our WooCommerce shop may use the following cookies:
| Cookie | Purpose | Typical duration |
|---|---|---|
woocommerce_cart_hash | Detects changes to shopping basket contents | Browser session |
woocommerce_items_in_cart | Helps WooCommerce identify whether a basket contains products | Browser session |
wp_woocommerce_session_* | Identifies a customer’s shopping session and associated basket data | 2 days |
Additional essential cookies or browser storage may be used for account login, website security, payment processing and remembering your cookie preferences.
The cookies present can vary depending on which website features you use.
5. Analytics cookies – Google Analytics 4
We use Google Analytics 4 (GA4), a website analytics service provided by Google, to understand how visitors interact with NightKnight Sleep.
Subject to your consent, analytics may help us understand:
How many people visit our website.
Which pages and products receive visits.
How visitors navigate our online shop.
Whether products are added to baskets.
How customers progress through checkout.
Whether purchases are completed.
Google Analytics may use cookies such as:
| Cookie | Purpose | Typical duration |
|---|---|---|
_ga | Helps distinguish website visitors for analytics reporting | Up to 2 years |
_ga_* | Helps maintain information about website sessions and activity | Up to 2 years |
These cookies are optional. You can reject analytics cookies through our cookie consent controls.
Analytics information is used to evaluate and improve our website and shopping experience.
For more information, visit Google’s Privacy Policy.
6. Advertising and conversion measurement
NightKnight Sleep may advertise products through Google Ads and Google Shopping.
Advertising measurement helps us assess the performance of campaigns and understand whether visits from advertisements lead to actions such as product views or purchases.
Where advertising cookies or other non-essential tracking technologies are used, we manage them according to your consent preferences and applicable privacy requirements.
Depending on the advertising features enabled, Google may use cookies or similar identifiers for advertising measurement.
You can learn more about Google’s use of information at Google’s Privacy and Terms website.
7. Cookie consent – WP Full Picture
We use WP Full Picture to manage cookie consent and control the activation of tracking technologies.
WP Full Picture helps us:
Display and manage our cookie consent banner.
Remember your privacy preferences.
Control optional tracking according to your choices.
Support Google Consent Mode.
Manage the operation of analytics and other configured tracking tools.
WP Full Picture may use cookies or browser storage to remember your consent decisions and support the correct operation of its consent-management functions.
You can find further information at WP Full Picture.
8. Payment-related cookies
NightKnight Sleep offers secure online payment options, including Stripe and PayPal.
These payment providers may use cookies or similar technologies when you interact with their payment services.
Such technologies may help:
Process transactions securely.
Detect and prevent fraudulent activity.
Protect payment sessions.
Maintain payment service functionality.
Payment-related cookies and their duration depend on the provider and payment method selected.
For further details, please refer to:
Some payment and fraud-prevention technologies may be necessary to complete a transaction securely.
9. First-party and third-party cookies
First-party cookies are associated with the NightKnight Sleep website and support functions such as shopping baskets and website preferences.
Third-party cookies may be associated with external services used on our website, including analytics and payment providers.
These third parties may process information according to their own privacy policies and applicable legal obligations.
10. How to manage your cookie preferences
You can choose whether to allow optional cookies through the cookie consent controls displayed on our website.
You can accept or reject optional cookie categories and change your preferences using the available consent settings.
You can also manage cookies through your browser settings. Most browsers allow you to:
View and delete stored cookies.
Block selected cookies.
Block third-party cookies.
Delete cookies when closing your browser.
Please be aware that disabling strictly necessary cookies may affect shopping baskets, checkout, account login or other website functions.
For information about managing cookies, visit the ICO’s cookie guidance.
11. How long are cookies stored?
Cookie storage periods vary according to their purpose.
Some cookies expire when you close your browser. Others remain for a defined period so that preferences, sessions or other functions can be maintained.
The durations listed in this policy are typical values and may change when the relevant software or service is updated.
You can delete cookies at any time using your browser settings.
12. Changes to this Cookie Policy
We may update this Cookie Policy to reflect changes to our website, services, tracking technologies or legal requirements.
When significant changes are made, we will update the date shown at the top of this page and, where required, request fresh consent.
We recommend reviewing this page periodically.
13. Contact NightKnight Sleep
If you have questions about our use of cookies or your privacy rights, please contact NightKnight Sleep using the contact details provided on our website.
Website: https://nightknightsleep.com
For further information about how we handle personal data, please see our Privacy Policy.
